About HOOBRO
Our Story: Beginning in the Miniature, Reaching the Beauty of Life
Our story began in 2019.
That year, we held a simple belief: home should be a tranquil haven for busy urban souls. We were tired of the flashy but impractical or impersonal furniture on the market and resolved to create a brand that both satisfied modern aesthetics and reflected the traces of real life. Thus, our website quietly launched, knocking on the door of our ideal with a few minimalist, functional furniture designs.
Starting a business is difficult, and the sudden global changes of 2020 made us deeply aware of the importance of "home."
It was during this period that we grew closer to our users. We listened to their new needs in working from home and parent-child interaction, refining desks and storage cabinets to fit their lives perfectly. Through trials and tribulations, we grew alongside countless families, and our brand reputation quietly accumulated through sincere sharing.
Entering 2022, we entered a period of rapid development.
Our product line has expanded from initial living room and bedroom furniture to encompass the entire home. We collaborate with emerging designers both domestically and internationally, perfectly blending artistry and practicality. More importantly, we are committed to sustainable development, sourcing environmentally friendly materials globally and embedding the concept of "coexisting with nature" into the brand's DNA.
Looking back from 2025, we have grown from a small online showroom into a lifestyle brand that accompanies hundreds of thousands of families.
Our original aspiration remains unchanged—we sell not just furniture, but a vision and promise for "home." Every rounded corner reflects care for your family; every natural grain of wood tells a unique story.